Philosophy

Smitten designs and innovation are inspired by a passion for Tasmania - its incredible landscapes, produce, people and natural playgrounds. 

Tasmanian made. Tasmanian tested. 
Built here using premium fleece, Smitten gear is lab-tested in some of the wildest places on Earth.

Tasmania is our playground. 
We love getting outside as much as you do. That’s why we started Smitten here in spectacular Tasmania.

Comfort that’s super-fine. 
Spun from super-fine merino, Smitten kit is soft, light and form-fitting – a little piece of luxury that will stand up to all conditions.

A natural performer. 
Super-fine merino wicks, breathes, dries fast, and fits your body for serious technical performance.

Cheers
Nicola and Carl Mason - Co-Founders, Smitten Merino